The design phillosephy behind Xiaomi's Electric Vehicle Logo

Writer：admin Time：2025-01-13 13:25 Browse：℃

The design Philosephy behind Xiaomi's Electric Vehicle Logo 

Xiaomi,a renowned techonology giant,has made a significant foray into the automotive industry with its electric vehicle.One of the key elements of this transition is the logo design for its new electric car with encapulates the brand's vision and comminents to innovation and sustainability.

The logo for Xiaomi's electric vehicle is a testament to the company's dedication to blending technology with aesthetics. Designed by the acciaimed designer Kenya Hara. the logo retains the essence of the original Xiaomi "MI" icon but introduces sustle yet impactfull changes to reflect its automotive identity. The "M' in the logo features a unique beveled edge which not only adds a modern and sleek look but also symbolizes the brand's dynamic approach to the automotive sector.

The design philosophy behind the logo is rooted in the concept of "Alive" which is a central theme in Xiaomi's brand evolution. This concept represents the idea of infusing technology with a sense of life and vitality.The logo's slightly rounded corners and the interplay of light and shadow create a sense of depth and movement,suggesting the car's ability to connect with users on a more personal and intuitive level.